Audience Profile

Proposal feedback

Recently I asked a few people I know about what they thought about my draft proposal. Some were good critiques and some were bad. However from all of it I did take on board what they said and will use it to write a better and clearer proposal next time. The categories they were presented with to give feedback on were the following, ‘Target audience’, ‘Purpose of my magazine’, Contents of feature article’, ‘Contents of magazine’ and ‘Business model’.

 Target audience

I was told that maybe the target audience age group may be too narrow and may need to make the difference in between 14 – 21. The target topics may need to be of a bigger range in consideration of my age groups. However I was told it was good that I knew my target audience and what I wanted to present to them. I was also told that some of my vocabulary could have made a little more sense. On the other hand the description was good as well. 

Purpose of my magazine
As for the purpose of the magazine, I was told that I could add more detail and explain in a little bit more detail what the real purpose was. Other than the not so good aspects of it, I was told I have got the purpose description precise.

Contents of feature article

The feature artists should incorporate other genres and artists that will suit all needs not just the age range that I have chosen and people who enjoy pop music and magazines.

Contents of magazine

Include new and upcoming artists, not just popular big names in the industry. I was told to add people who are on the verge of becoming famous, such as, years & years. I was also told that I should have included the names of the artists that would feature in my magazine.

Business model

Create a specific colour scheme according to gender and make the colour of the writing more vibrant. I was also told to make the text of the front cover different to draw people in as well as to have big bold headlines.

Mood board

Cover lines

Best female artists...
Whitney Houston, Celine Dion,
 Mariah Carey and many more

Disney Stars...
Where are they at now?

Jingle Bell Ball 2014
What's this years line up?
Any of your favourite artists?

Nikki Z...The Tour
Behind the action with the queen herself

Draft Proposal

Names Ideas

PUMP IT
HITS!
MM (music matters)
1
Curve
Spark
Beat
Shuffle
Tune

Image Ideas

Promotional Method

Promotional methods is a technique in which magazine companies can gain more readership by advertising their magazines at places where posters of the magazines can be seen every day. I have come up with a few ways of promoting my magazine.

As my magazine is new, I think it is always best to give out freebies, promotions, special editions, download codes etc. This will give the audience a good first impression and will target the industry. The advantage of having freebies, will give the audience a good impression and will hopefully encourage them to get the magazine. In my opinion I think the first of the freebies for the magazine should be a free download code (song/music videos), which can be accessed by the public through mobile apps. QR codes may also be a great source for the audience to download these freebies as it may be quicker and easier to access rather than through a mobile app.

Another method of promotion of the magazine is through social media. For example, twitter feeds and competitions, Facebook pages, Youtube channels etc. There could also be radio/ TV adverts and maybe even posters around popular social places e.g. shopping centres and gyms. The artist that will feature on the front cover, which is also another great way of promoting us and the artist themselves. Other artists that will feature in the magazine can promote themselves in the magazine on their social media pages, this is another way for the artists to promote themselves as well as promoting the magazine as fans of the artists will buy the magazine due to the artists featured and this means it can boosts the sales of the magazine.  

Social Media

Social networking sites allow people to interact in online communities, such as Facebook, to share thoughts, status updates, stay in touch, and upload photos and more with members of their own personal networks. Most social networking sites affect the magazines in similar ways, with the exception of what their own sites allow.

 Facebook is an online social networking site that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. The way businesses can use Facebook is by definitely by posting the latest feeds, photos and even advertising for the magazine in order to get more people to subscribe and read it.

 Twitter can be another way for businesses to connect with the social society. Similar to Facebook and many many other social networking sites, Twitter also allows people and businesses to share feeds, stay in touch, etc. This site also allows the audience and readers of the magazine to interact with the producers of social media withn the magazines, directly by posting on their wall and by direct messaging them (DMing).

 

Youtube Channels can be used to connect with the audience through vlogs, channels and even by subscribing. Youtube never used to be a popular way to watch and upload videos to, however over the century, this social media site has allowed people from the public all over the world to become connected and closer to many different aspects of life, whether this be watching films or tutorials or generally in this case how a magazine is produced and all the different factors of it.