3. What kind of institution might distribute your media product and why?

The institution which I have chosen to distribute my media product is Bauer Media. The reason I chose this institution is because they distribute some of the biggest magazines out there in the music industry. What I have taken into consideration is the fact there is going to be a fair amount if not a lot of competitiveness. I feel this competition is needed to get my magazine into the public and by having this level of competition, I feel like there will be a lot more advertising which would be good for my magazine due to the publicity of other magazines. Examples of other institutions that I could have chosen are IPC media and Future plc. Bauer is known to target young audiences, which is useful for my magazine as it is mainly based around that sort of age gap. The audience focus for this company are of both genders and young adults mainly, this would also benefit my magazine as I have based it around not just females but males too. However one thing I haven’t done particularly well was the fact that my pictures only included females, which would draw the attention of all males away. My main aim was to focus on an institution that would be able to portray my magazine in the most suitable way allowing people to see the message and context behind the magazine. The reason for which I have chosen this institution is because I believe that this would benefit the company as it would mean that they would mean they would be distributing a more varied group of magazines. This would attract more people, helping the market raise its profits. I would aspirate to market my magazine on a variety of platforms. Stating this, I feel it would be necessary and important to promote the magazine through social media. This has not only proved to be an effective and free from of advertising, but, it will also give readers a sense of community, fulfilling the atmosphere my magazine tends to be promoting. A few other ways of promoting my magazine through social media would be to use billboards, posters, radio/TV ads, especially in highly populated areas. These include buses and trains through rush hours, billboards around roads and streets, electronic billboards on the side of a motorway and maybe a couple hundred posters in shopping centres. Bauer media is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. The company was formally called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer. All of the magazines that Bauer publish are advertised as being men’s magazines. This is another reason why I chose this institution, as my magazine is unisex and not just based on one gender. Bauer media UK reaches over 22 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including, heat, kiss, Grazia. Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The company manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. Considering that Bauer’s media interests are on par with several of those families – worth around £300 a year in the UK and €2bn (£1.6bn) globally. Bauer Media's portfolio of influential media brands includes many of the best known magazines in the UK, which deliver excellent content to our audiences whenever, however and wherever they want. This provides an excellent platform for any business to reach their target audience through an effective magazine advertising campaign. In fact, in any given publication period 9.9m people in the UK will read a Bauer Media magazine. An example of how Bauer media affects a music magazine, is through Q. Q is the legendary monthly magazine which celebrates everything that’s great in rock and roll. Although the magazine I am producing isn’t rock and roll, I could still potentially use some ideas that work for any magazine. Since its launch 1986 it has painstakingly built an international reputation for quality amongst fans, stars and the music industry. With world-beating exclusives, definitive album reviews, outstanding production values and an inimitable sense of humour, Q shapes music in the UK and beyond. Q has featured the world’s biggest artists – from U2 to Adele, Oasis to Rihanna, Radiohead to Lady Gaga and more – on its landmark covers. Every month the magazine creates new stars and identifies what’s coming next. With Q’s online presence, a new interactive iPad edition, social media, Q radio, live events and of course the world famous annual Q awards – the most exclusive event in the music calendar – the message is everywhere. Music sounds better with Q. Q is the UK’s number one actively purchased music magazine. It’s more about quality, character, authority and opinion. Q stands for the music that matters, the stars who make it and the people who love it. They are trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world. The audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and award winning photography. The f : m ratio for this magazine is 31.7%:68.3%. From the ages 15-24, 35.5% of people read the magazine, compared to those of 55-64, of which the percentage is only 3.1%. This is the reasons for which I would choose this intuition is because of the competition and the reviews and data that comes out of the reviews, which would potentially help my magazine to rise in the music industry and become a big factor of young peoples’ lives.