Promotional Method

Promotional methods is a technique in which magazine companies can gain more readership by advertising their magazines at places where posters of the magazines can be seen every day. I have come up with a few ways of promoting my magazine.

As my magazine is new, I think it is always best to give out freebies, promotions, special editions, download codes etc. This will give the audience a good first impression and will target the industry. The advantage of having freebies, will give the audience a good impression and will hopefully encourage them to get the magazine. In my opinion I think the first of the freebies for the magazine should be a free download code (song/music videos), which can be accessed by the public through mobile apps. QR codes may also be a great source for the audience to download these freebies as it may be quicker and easier to access rather than through a mobile app.

Another method of promotion of the magazine is through social media. For example, twitter feeds and competitions, Facebook pages, Youtube channels etc. There could also be radio/ TV adverts and maybe even posters around popular social places e.g. shopping centres and gyms. The artist that will feature on the front cover, which is also another great way of promoting us and the artist themselves. Other artists that will feature in the magazine can promote themselves in the magazine on their social media pages, this is another way for the artists to promote themselves as well as promoting the magazine as fans of the artists will buy the magazine due to the artists featured and this means it can boosts the sales of the magazine.